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Published on : Thursday, July 2, 2015
The rise of disposable income, high internet penetration, growth of mobile phones and the desire to travel have positioned Asia as the largest travel opportunity area in the world. eRevMax, the leading hotel online distribution and channel management solutions provider has released an Infographic – ‘The State of Asian Online Travel’ highlighting key insights on changing travel behaviour, online travel penetration, usage of mobile, last minute booking habits and social media usage of Asian travelers.
Based on various market studies, the infographic shows that 71% travelers seek recommendations from family and friends for a leisure trip and 44% watch travel videos for inspiration. 46% travelers in this region prefer to book online with most trusting OTAs over hotel brand sites. The online travel market in Asia is projected to cross $155 billion by 2017, a 200% increase from $78 billion in 2012.
The mobile market in Asia had witnessed a double digit growth in gross bookings from $3.2 billion in 2012 to $6.4 billion in 2013. With 3 in every 5 bookings coming from mobile, the platform has taken center-stage and now being considered as a separate channel for revenue generation for smart hoteliers.
The increasing ubiquity of mobile devices has empowered travelers to be confident enough of finding lodging option at their preferable rate at the very last minute. The infographic also shows that 70% of same day bookings are done on mobile and 29% book within twenty four hours of their stay. eRevMax suggests hoteliers to provide target based product offerings to reach out to the last-minute travel segment.