Published on : Tuesday, June 18, 2019
Infor is introducing a new solution, dubbed Infor Hospitality Price Optimizer (HPO). The cloud solution, was announced and will be generally available this summer. This is designed to deliver better pricing decisions for hoteliers.
This application solution works by considering the pricing process from the guest’s point of view, including what sources a guest looks at, and compares, to make a booking. Infor expects that HPO will help hoteliers make better decisions more quickly, confidently price rooms left to sell, and increase bottom-line profits.
The goal is to provide a strategic price and distribution channel on which to publish this price, factoring into account distribution costs for the channels, which will help to boost revenues and profits. The solution provides simulators to predict the impact that a change of price on a given day will have on demand and expected revenues.
The solution uses competitor prices in its final price recommendation. What’s more, it can define which hotels should be considered competitors from the consumer perspective.
The in-house design agency, Hook & Loop, conducted research to help ensure a good user experience. The solution also leverages Infor’s Coleman artificial intelligence platform for infused text and voice interaction, and Infor Ming.le social business capabilities.
The launch of this new product, built on the backbone of Infor OS, should help further strengthen Infor’s global platform of cloud solutions for the hospitality industry. Integration with the flagship Infor HMS hospitality property management system should also help extend the value of Infor customers’ current technology investments.
Over the past 12 months, Infor has overhauled its product suites while acquiring companies to expand its breadth of products.
These acquisitions include ReServe Interactive and Vivonet, adding Infor Sales & Catering and Infor POS to the Infor Hospitality product suite.