Published on : Thursday, March 16, 2017
‘InLoveWithSwitzerland’ is the name of the summer campaign of the tourism department of Switzerland 2017. Ranveer Singh, bollywood movie star is the brand ambassador of this campaign. Famous for its snow covered summits, lakes, breathtaking cascades, verdant valleys, thick forests and mystical moors, Switzerland is the paradise for nature enthusiasts.
The advertising campaign showcases the best features of Switzerland and the actors love for the country. The actor also admits that Switzerland has become kind of his second home. Produced and director by Navzar Eranee of Walkabout Films, the campaign was conceptualized by Switzerland tourism.
Ranveer’s summer trip in Switzerland is all seen in this 30 and 60 second TVC. There he tries on various sporty adventures such as Tobogganing on Mt. Pilatus, Wakeboarding on Lake Zurich, and Ski Jumping at the Swiss Museum of Transport. Also, we see Ranveer in the commercial as an avid chocolate lover and give a chocolate-making a try at the Funky Chocolate Club in Interlaken. Ultimately, it shows the star as a complete football fanatic, visiting the FIFA World Football Museum in Zurich.
To quote Ranveer, ‘’ I love travelling and experiencing everything that a country has to offer and with Switzerland, that list never ends. People know Switzerland for its beauty and serenity, but it is also a wonderland for adventure enthusiasts such as myself. As you can see in the TVC, my trip to Switzerland showcases a whole new side of the country; a fun and adventurous side, complete with adrenaline filled activities, unique experiences, and picture perfect panoramic views! I would recommend the experience to everyone and encourage everyone to add Switzerland as a must visit destination on their bucket list.’’