Inside track for the island of Ireland in Italy!

Published on : Wednesday, May 10, 2017

May 2017 – Millions of commuters in Milan are seeing eye-catching ads for the island of Ireland on trams operating in the city right now. It’s all part of Tourism Ireland’s latest promotion in Italy, to highlight the island of Ireland for holidays and short breaks in 2017. The campaign is being rolled out in partnership with Logitravel, one of Italy’s leading online travel agents.  Further media information:  Sinéad Grace, Tourism Ireland  087-685 9027Millions of commuters in Milan are seeing eye-catching ads for Northern Ireland and the island of Ireland on trams operating in the city right now. It’s all part of Tourism Ireland’s latest promotion in Italy, to highlight the island of Ireland for holidays and short breaks in 2017. The campaign is being rolled out in partnership with Logitravel, one of Italy’s leading online travel agents.

 

The campaign will run between now and the end of the year and will include:

 

–       trams in Milan ‘wrapped’ in ads for the island of Ireland over the coming month, reaching an estimated 5.2 million commuters;

–       online ads on popular websites during May and June (and again in September);

–       a video campaign on YouTube and Facebook, which will go live in June, as well as ads on Facebook – reaching millions of potential holidaymakers;

–       Ireland ads on the website of Logitravel, driving prospective visitors to a special Ireland microsite; and

–       e-mail marketing to the Logitravel database of 1.5 million travellers.

 

Tourism Ireland aims to ensure as much visibility as possible for the island of Ireland – both online and offline – during key booking periods for holidays and short breaks over the coming months.

 

In 2016, we welcomed about 345,000 Italian visitors to the island of Ireland, up +7% on 2015.

 

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: 2016 was the best year ever for tourism from Italy to the island of Ireland, when we welcomed almost 345,000 Italian visitors, up +7% on 2015. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2017. Co-operative campaigns with key partners, like this one with Logitravel, are an important element of that programme, to boost travel to Northern Ireland and the island of Ireland in 2017.”

 

 

Source:- Tourism Ireland

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Thehotelshow2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

More Events...
Get our toolbar!
Review www.travelandtourworld.com on alexa.com