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Published on : Thursday, November 21, 2013
InterContinental Hotels & Resorts has released the second in its series of Insider Guides, an informative guide which collates the best of local InterContinental insider knowledge and external industry perspectives to empower guests during their travels. Titled the Insider Guide to the Perfect Business Dinner, the 28 page glossy manual will enable guests to make informed decisions when they plan or attend a businessdinner in a city away from home.
In this guide, guests will learn the five essential ingredients that need to be taken into consideration when planning, hosting or attending a business dinner. The manual includes practical tips and do’s and don’ts that take into account cultural nuances in different countries across Asia, Middle East, and Africa. Amongst other topics, guests will also find useful advice on the various ways of greeting, general rules of conversation and the value people place on attire and gifts in different countries.
Bruce Ryde, Director, Brand Management, InterContinental Hotels & Resorts said, “The business world has changed. These days, formal meetings in an office setting can only take you so far; the meal outside of the boardroom is what’s integral to building that positive relationship with partners. Over the years we have welcomed thousands of guests into our restaurants and the Insider Guide series now give us the opportunity to share the insider knowledge we have gained from the many successful business dinners we’ve helped facilitate.”
Phil Broad, Vice President, Food & Beverage, IHG Asia, Middle East & Africa said, “With the experience we’ve gained helping to plan business meals across more than 300 restaurants at our InterContinental hotels in 27 countries across Asia, Middle East and Africa, we understand what goes into making it a success. Whether you are a seasoned host or planning your first business meal outside of your own city, this guide to the perfect business dinner will equip you with all you need to build that business relationship outside the boardroom.”
Mr. Romil Ratra, General Manager, InterContinental Marine Drive Mumbai, India, recommends the Insider Guide to all international travellers visiting India. “This guide provides insights from experts to help guests understand what goes into planning a perfect business dinner. Understanding the cultural nuances in India before guests even begin planning will help them go a long way in building that relationship with Indian business counterparts.”
The Insider Guide will be available in English in InterContinental hotels and resorts across the region. There is currently one InterContinental hotel with 58 rooms in India and 67 hotels and resorts (21,328 rooms) across Asia, Middle East and Africa.