Published on : Wednesday, October 26, 2016
Delegates to the North Atlantic Ski Areas’ Association (NASAA) conference, held recently in Scotland, agreed a ground-breaking offer which will benefit Scotland’s and Iceland’s skiers and snowboarders.
Set up jointly by Scotland’s and Iceland’s snowsports areas, NASAA aims to enhance the experience of skiers and snowboarders at resorts in both countries. At its sixth biennial conference, based at Glenshee and The Lecht, representatives of the nine Icelandic and five Scottish snowsports areas determined that season-ticket holders from each country would benefit from free skiing or snowboarding at the other country’s resorts.
The result is that anyone buying a season ticket from CairnGorm Mountain, Glencoe Mountain, Glenshee, Nevis Range or The Lecht, or who has purchased an all-area season pass from Ski-Scotland, can enjoy free uplift at any Icelandic ski area, just by showing their season pass.
“We believe this is the first international agreement between all snowsports areas in two countries,” said Chair of Ski-Scotland Heather Negus. “While there is cross-border co-operation between individual ski areas elsewhere, what makes this unique is that it includes absolutely every lift at every resort in both Scotland and Iceland. With daily flights linking Glasgow, Aberdeen and Edinburgh with Reykjavik, we believe many of our customers will see this as a wonderful opportunity to ski or snowboard on new terrain and enjoy the culture of a new country. And of course, we also look forward to welcoming Icelandic skiers and boarders to Scotland’s mountain resorts.”
The announcement of this agreement comes just days after Scotland’s First Minister signed a memorandum of understanding between Scotland and Iceland formalising the working relationship between VisitScotland and the Icelandic Tourist Board in sharing information to their mutual benefit.
Malcolm Roughead, Chief Executive of VisitScotland, added: “Both Scotland and Iceland are small countries that punch well above their weight on the global tourism stage. VisitScotland and the Icelandic Tourist Board have built a strong and mutually beneficial relationship over the past three years, culminating in the recently announced formal agreement between the two organisations. This historic collaboration will see the sharing of information and best practice on areas such as quality development, information provision and sustainability.
“The agreement at the North Atlantic Ski Areas’ Association conference is another great example of innovative partnership work between the two nations and we look forward to welcoming many Icelandic snowsports enthusiasts to Scotland’s stunning mountain resorts in the coming months and years.”