Published on : Friday, January 12, 2018
The International Economic Forum, one of the leading institutions in the field of economic research, brought out a report on competitiveness in 2017, citing Egypt as the second cheapest tourist destination in the world. Egypt has made impressive developments in tourism in the past couple of years, and the Egyptian government has made a lot of efforts in improving infrastructure and the touristic sites.
The report also lauded Egypt on jumping nine places in two years, becoming the 74th
most favourable tourism destination in the world. However, the report says that despite all efforts, the main hurdle for tourism in Egypt is security threats and incidents of terror attacks. The report concluded on a hopeful note, saying Egypt’s efforts to boost tourism will have a major payoff as soon as the country’s security problems are solved.
Egypt bagged the second place when it comes to training workers, proving that the country being cheap for tourists might have to do more with the quality of service it provides rather than competitiveness. In the recent years Egypt has made efforts to boost tourism, hosting the World Youth Forum this year and the Africa 2017 conferences in Sharm El-Sheikh. The first conference invited youth from all over the world to visit Egypt to talk about the future of the world. Egypt also released a promotional campaign titled “This is Egypt” which aimed to promote Egypt’s best tourism assets. The campaign video won best promotional video in the Middle East.