Published on : Tuesday, October 25, 2016
Almost 11.5 per cent increase was noted in British Columbia’s tourism till the end of August as noted by the marketing team of the tourism department. About 3.99 million overnight international visitors came to the province through the first eight months of the year in the province which proves its popularity amongst the tourists.
Improved air access to Vancouver International Airport, depreciating value of Canadian dollar and increased international marketing campaigns are the major reason for the rise in international tourism volume.
Marsha Walden, chief executive of Destination B.C. said that the largest international market, the U.S. contributed the almost 14.1 per cent increase in overnight visitors and most of them accessed the air-route for travelling. The province now believes that it is a fiercely competitive global marketplace and the current strategy is to grow B.C.’s market share of premium international travellers.