Published on : Thursday, November 2, 2017
Jerry Agus, the CEO of Tourism Promotion Authority said that understanding the potential market size of niche markets is important for planning how the tourism industry needs to develop its services, infrastructure, itineraries and marketing campaigns for attracting new tourists.
“PNG offers a host of products and attractions that can meet the needs of these high-spending niche market travelers,” Agus added.
With international arrivals in PNG growing by an average of 13% since 2002, tourists have contributed $105 million to the economy in the first half of 2017. And given the numbers, targeting a niche market can prove to be timely and important for PNG’s tourism sector.
IFC’s tourism project in Papua New Guinea is focused on supporting the development of tourism businesses, improving tourism-related conditions, and helping to attract investment in the tourism sector.
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