Introducing an all-new Guestfolio, a platform built uniquely for hotel marketers
Published on : Wednesday, January 27, 2016
The award winning hotel marketing platform, Guestfolio, announces today an all-new look and focus on services that are important to today’s hotel marketer. The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey. By putting the hotel marketer at the centre of the new Guestfolio platform, the updated usability and framework will enable hoteliers to achieve their goals and own the conversation with the guest throughout the travel journey.
Traditional marketing and advertising in the hospitality industry has shifted drastically towards providing a more tailored and personal experience for the customer. This experience is what resonates with a guest and drives them to book, promote their stay and eventually book again. Through different engagement channels, an enhanced guest profile view, and up to the minute reporting technology, Guestfolio is the unique marketing platform that allows hoteliers to learn more about their guests, provide a more tailored and personal travel experience for them and drive more direct bookings.
Jeff Froehlich, Director of Sales & Marketing at OPUS Hotel, Vancouver says “The new Guestfolio user experience is smooth and seamless. They have made it easier and quicker for OPUS Hotel to complete our targeted email campaigns.”
Sheldon Dowswell, Front Office Manager at Nita Lake Lodge, Whistler adds “We use Guestfolio everyday for both simple pre-arrival guest requests to managing email marketing campaigns for our property,” he continues, “It not only shaves valuable time off our already hectic days but allows us to provide that unique experience for the guest that keeps them happy and keeps them coming back.”
The new Guestfolio platform puts the tools hoteliers need to execute their marketing strategy at their fingertips, while still maintaining the platform’s core functionality:
- In depth, analytical reporting allows hoteliers to gain insights on their guests and understand key metrics, such as peaks and troughs in email delivery and click-through rates
- An enhanced and consolidated profile view of the guest enables hoteliers to understand and learn more about their guests
- The email marketing platform built uniquely for hoteliers encourages highly targeted and personalized campaigns to be designed and sent in minutes
- Post stay communications, surveys and a seamless integration with TripAdvisor allows for increased number of reviews and improved review monitoring
“It’s been a busy year for us at Guestfolio but we’re delighted to see all the hard work pay off,” says Duane Hepditch, CEO of Guestfolio, “the all-new Guestfolio is a clear indication of the direction we want the product to go and how we see it evolving over time. Hotel marketers have quite a job on their hands and we believe that by using technology to aid guest engagement at the right time, in the right way, will build brand loyalty and drive guest retention and conversion in the long term.”
Tags: Guestfolio, Hotel News