Published on : Friday, September 13, 2019
The initiative brought together public and private actors involved in the integrated management and qualification projects of the “Boa Vista and Monte Roraima” route, identifying business opportunities, public policies and other tools offered by the program to enhance the development of local tourism activity.
Representing the Ministry of Tourism, the National Secretary for Tourism Development and Competitiveness, Aluizer Malab, presented the program’s potential and highlighted the importance of shared management for the sector to develop.
“Brazil has this potential and we need to have a promotion strategy. We need to have services, delivery, promotion, value our world heritage. This is what Investe proposes,” he said.
The secretary also highlighted the importance of enhancing local tourism, integrated with the entire region around the routes chosen by the program.
“We have these routes to invest and give consistency to tourism for growth and especially to stimulate other routes. A region being so rich invites you to come back and see the other places there,” he said.
Roraima Governor Antonio Denarium cited the state’s work on tourism.
“We are developing a partnership with tourism institutions and agencies to attract more tourists all year round,” said the governor.
During the event, Denarium signed the first decree that will stimulate tourism in indigenous communities.
“With this action, our expectation is to move $ 100 million per year, in addition to generating employment,” he said.
The director of the Department of Tourism of Roraima, Bruno Muniz de Brito, stressed that tourism is treated as a priority in the state, with a view to implementing sustainable tourism, valuing local aspects.
“People are enchanted by Roraima, we have a diverse Amazon, as well as its people, which is made up of Brazilians and foreigners from all over,” he explained.
Investe Turismo has selected 30 strategic tourist routes in Brazil, comprising 158 municipalities from the 27 units of the Federation. The initial investment will be $ 200 million.