Ipsos Top Cities Index comes with favored and popular cities list

Published on : Thursday, July 13, 2017

Ipsos Top Cities IndexAccording to the 2017 edition of the Ipsos Top Cities Index, New York is the most popular city worldwide, retaining the title it claimed earlier in 2013.

This year Abu Dhabi went past London and Paris into second position, with Tokyo, Sydney and Zurich on the same score in equal fifth.

People from 26 countries worldwide were asked which city they felt were best to live in, do business in, and visit. The scores from the three questions were then added together to create the Ipsos Cities Index.

The cities in the global top five exemplify unique strengths – New York and Abu Dhabi are unmatched as business hubs while Paris tops the global list of tourism destinations but rates comparatively poor as a business hub, failing to reach the top 10 on this measure. London and Tokyo have rounded profiles, scoring more evenly across the three dimensions, while Zurich and Sydney scores as top cities to live in.

New York is the most popular city to do business in. Abu Dhabi is second with 21%, followed by London and Hong Kong (both on 16%) and Tokyo (15%). Paris is seen as the best city to visit. Rome comes second on this measure, overtaking New York. Zurich is the top destination to live in. Zurich is also the favorite city for Baby Boomers.

To quote Simon Atkinson, Chief Knowledge Officer at Ipsos, “Again we see the power of the New York brand with its appeal to people across the world, young and old. In the wake of Brexit, London will be pleased to remain Europe’s pre-eminent city, ahead of its arch-rival Paris. But the rise of Abu Dhabi and the weakness of Sydney among younger people remind us that no city can afford to rest on its laurels.”


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