Ireland is creating business links with Germany

Published on : Thursday, July 9, 2015

CREATING BUSINESS LINKS WITH GERMANYTwelve Irish tourism companies travelled to Germany this week, to take part in a ‘Meet in Ireland’ workshop and networking event in Hamburg, organised by Tourism Ireland to highlight Ireland as a world-class conference and business tourism destination.



Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading conference and meeting destination.



The Irish delegation met, and did business with, more than 30 senior representatives of companies in northern Germany involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.



Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that these influential German business tourism buyers have taken the time to meet with our Irish tourism partners in Hamburg, to hear about the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2015.



“2014 was the strongest year ever for visitors to Ireland from Germany – and 2015 has also got off to a really positive start, with the most recent CSO figures showing growth of +17% in visitor numbers from Germany for the March to May period, an extra 23,800 German visitors compared with the same three-month period in 2014.Tourism Ireland is determined to ensure that tourism growth continues.”



Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.



Source:- Tourism Ireland


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