Published on : Saturday, January 21, 2017
Incentive Live is one of the leading events for business tourism and incentive buyers based in North America, who will be booking global incentive travel programmes for 2017 and beyond. The three-day B2B event – which involves pre-scheduled one-on-one meetings, as well as networking events – provides an excellent platform for Tourism Ireland and the participating Irish companies to meet and do business with the influential American incentive buyers in attendance.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to participate in this year’s Incentive Live promotion in Las Vegas. This type of event provides us with a really good opportunity to highlight the island of Ireland to influential business tourism buyers and to spread the word about our world-class meetings, conference and incentive facilities.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. ‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
Source:- Tourism Ireland
Tags: Tourism Ireland