“Ireland’s Ancient East … 5,000 years of history come to life” – says actor Richard E Grant

Published on : Saturday, December 17, 2016

REPRO FREE 07/09/2016, Enniskerry, Co Wicklow – Tourism Ireland has teamed up with actor Richard E Grant and Smooth Radio, the third largest radio brand in Britain, in its latest promotion to showcase the island of Ireland to British holidaymakers this year. Tourism Ireland is working with Smooth Radio to produce a series of five short online films.  PIC SHOWS: Actor Richard E Grant, during filming for Tourism Ireland at Powerscourt Gardens, Enniskerry. Pic – Jim Schofield (no repro fee) Further press info – Sinéad Grace, Tourism Ireland 087-685 9027

A new online film starring actor Richard E Grant exploring Ireland’s Ancient East has been unveiled. It’s the fourth in the series of short films created by Tourism Ireland and Smooth Radio to highlight the island of Ireland to holidaymakers in Great Britain.

In the film, viewers see Richard E Grant travel to Newgrange, which he describes as “absolutely magical”; Kilkenny, where he visits places like Kilkenny Castle, St Canice’s Cathedral, Rothe House and Jerpoint Park; and Powercourt House and Gardens.

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant was specifically designed to highlight holidays and short breaks on the island of Ireland. We were really pleased to work with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are continuing to promote Ireland’s Ancient East, encouraging prospective British visitors to come and discover 5,000 years of history for themselves.”

The campaign – which was rolled out in two phases – reached about 5.5 million people across Britain. The series of films was promoted on the Smooth Radio website and through on-air mentions. They’ve also been shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook (almost 450,000 fans in Britain alone) and Twitter (more than 70,000 followers).



Source:- Tourism Ireland


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