Ireland’s Ancient East website ‘mobile-first’ launched

Published on : Monday, May 23, 2016

IrelandA new, ‘mobile-first’, Ireland’s Ancient East website was recently launched by Fáilte Ireland. The website is in line with Fáilte Ireland’s upcoming domestic marketing campaign for the new brand which is based on 5,000 years of Irish history within the east and south of the country.

The marketing campaign, which kicked off on Sunday (May 22), will involve significant promotion across print, broadcast and digital media and will include a dedicated sixty-second TV commercial – to be unveiled in June.


The new website provides an immersive digital presence for visitors where they can experience signature stories and uncover hidden gems along Ireland’s Ancient East.
The website includes 400 pieces of content which has been created or curated to best promote the narrative and stories located within Ireland’s Ancient East.


The website was developed with the visitor in mind, to help them enhance their holiday experience – which is why it was designed as a ‘mobile first’ website, in other words designed specifically to work best on a mobile.


Fáilte Ireland will invest a further €18m in the Ireland’s Ancient East Brand in 2016.


Speaking about the brand’s importance, Chairman of Fáilte Ireland, Michael Cawley emphasised, ““Our new destination brand, ‘Ireland’s Ancient East’, will allow us to market and leverage the unique depth and diversity of the region’s heritage assets. Storytelling is vital in making the connection with our visitors. Whether through technology, marketing or more compelling narratives, we need to substantially develop this storytelling capability around attractions in the region.”

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA


Get our toolbar!
Review on