Ireland’s Shannon Heritage charms over 277 overseas tour operators and buyers from 19 countries

Published on : Friday, April 7, 2017

Ireland’s Shannon Heritage charms over 277 overseas tourShannon Heritage is confident about a boost to its visitor attractions and evening entertainment venue after the company’s recent participation at Meitheal 2017, Ireland’s most important travel trade event.

The company has a troupe of entertainers from the Bunratty Castle Medieval Banquet and Traditional Irish Evening, who mesmerized over 277 overseas tour operators and buyers from 19 countries when they performed for them during the prestigious event.

The event is held annually and is organized by Fáilte Ireland, in association with Tourism Ireland. It provides a platform for Irish tourism operators to win new contracts and customers for next season and beyond.

To quote Marie Slattery, Head of Marketing, Shannon Group, “This is a major platform for the Irish tourism industry allowing them to agreeing future business with the world’s tourism industry. The Entertainer performance was a major opportunity to showcase our visitor attractions and gave excellent exposure to the attraction and to the region as a whole.”


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