Published on : Friday, November 11, 2016
He was joined by around 70 tourism businesses from across the island of Ireland who were present during the flagging off event.
Minister O’Donovan said, “World Travel Market provides an excellent platform for Tourism Ireland, and the participating tourism enterprises, to highlight Ireland’s tourism experience to international tour operators. While there are new challenges for Irish tourism as a consequence of Brexit, I am confident that the tourism industry can adapt quickly to enable continued growth from international markets.”
Participants at the Ireland stand include the Ashling Hotel, CIE Tours International and Irish Ferries.
The Irish companies at WTM will engage in meetings with British and international tour operators to negotiate and exchange contracts for 2017.
Organisers estimate that more than £2.5 billion worth of business was done at last year’s WTM for Ireland alone.
World Travel Market is the largest B2B event on the global travel and tourism calendar, with more than 50,000 travel professionals from around the world and 3,000 international media in attendance.