Published on : Wednesday, March 2, 2016
Ireland’s tourism revenue could be doubled to €8 Billion by 2030, with employment of 300,000 in the sector, if the right approach is taken and if the sector is ambitious enough, said Fáilte Ireland CEO Shaun Quinn.
“You can ebb and flow with the vagaries of the market taking the good with the bad.
Indeed, our 2015 season was a bit like that, where much of what we achieved was actually due to factors outside our control like exchange rates and air access. Alternatively, you can try to shape your future, taking the best insights to hand and plotting a course for sustained growth. With no major external shocks, and on current trends, by 2030, I would suggest that it is feasible to double our current revenues from €4 billion to €8 billion,” he said while speaking at the Irish Hotels Federation Conference in the INEC Killarney on March 1.
Quinn pointed to the fact that over the next 15 years, the number of people travelling internationally is estimated to roughly equal the number that travelled over the past 100 years. In other words, by 2030, two billion people will engage in international travel – an increase of one billion more than today.
He emphasized that Ireland could win a large slice of this increased market but potential growth will be a question of “from whom” rather than from “from where”.
He stressed the great potential to be found amongst an older more affluent demographic globally as well as amongst millennials. Both these age cohorts have great potential which Irish tourism can tap.
The right approach and ambition would ensure that Irish Tourism could achieve exceptional growth, Quinn emphasized.