Islands in funding stream

Published on : Monday, February 2, 2015

y1kcpnhkkde76vjhehbvA £52,000 campaign to inspire people to visit the Outer Hebrides this spring and summer is being launched this week by VisitScotland, in partnership with Comhairle nan Eilean Siar.

The Outer Hebrides has long been a popular destination for visitors and the chain of islands boast a number of attractions, including the Calanais Standing Stones, the Gearrannan Blackhouse Village and Carloway Broch on the Isle of Lewis; Luskentyre Beach and the Harris Tweed Company on the Isle of Harris; and the RSPB Balranald Nature Reserve on North Uist.

Going on sea trips and expeditions are also a ’must’ for people visiting the islands and a number of events, including the Hebridean Celtic Festival, Sail Stornoway Maritime Festival and Harris Arts Festival, attract thousands of visitors every summer.

The campaign, which launches on Tuesday 2 February and complements VisitScotland’s Brilliant Moments campaign, will encourage visits during the spring and summer of 2015.

The new campaign will include press and radio advertising, e-zines and direct mail to consumers, targeting around 33,000 people who have expressed an interest in visiting the Outer Hebrides.

The direct mail brochure features stunning images of the islands, including the medieval Kisimul Castle in Castlebay, on the Isle of Barra, and East Beach, on the Isle of Vatersay. It will also involve digital activity, including Facebook posts, e-mails and online banners.

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