Published on : Wednesday, July 11, 2018
In 2014, when Israel experienced 55 days of military conflict – the longest in its history – giving rise to fears of a wider war beyond Gaza, it attracted more than 2.92-million international tourists. That was the second highest in the country’s 70-year history.
Remarkably, Israel’s tourism industry did not collapse. The number of international tourists to Israel was steady at between 2.8- and 2.9-million over the next two years, according to the Ministry of Tourism. Then last year, arrivals surged nearly 25 per cent, to an all-time high of over 3.6-million visitors.
This year is expected to be another record-breaking year. Israel’s brand is making inroads into new markets and regions beyond the United States and Europe. Asia, especially, is looking at Israel with fresh eyes in its search for help with the region’s vast array of environmental, health, safety and security problems. Asian visits to Israel increased 43 per cent last year, to 436,000.
The new breed of tourists accepts that security and safety risks are part of today’s existence. Hence, Israel is ready to welcome this new generation of tourists.