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Published on : Wednesday, September 13, 2017
Minister of Tourism of the State of Israel, Yariv Levin while paying a visit to China for the first time, he paid a visit to Ctrip headquarters to discuss with the new ways of tourism cult and ended with a strategic cooperation signing ceremony at the Shanghai Peace Hotel.
According to Israeli Ministry of Tourism statistics, Israel ushered in 271,100 global tourists in the month of July, which is an increase of 17% over the same period last year.
The growth of tourists from China is even more staggering.
By July 2017, the number of Chinese tourists travelling to Israel which reached about 64,000, with an increase of 66%, reinforcing the Chinese tourists as the fastest growing source of inbound tourists to Israel.
Minister of Tourism of the State of Israel, Yariv Levin said he is delighted to have witnessed the rapid growth of Israeli tourism in the Chinese market, not only thanks to the innovative approach of the Israeli tourism industry’s rich marketing activities in China and the creation of a destination brand image.
In addition, there are new direct flight to Israel has also played a vital role in the growth of the tourism market in China and Israel and the rapid increase in the number of tourists in China has made great contributions to the Israeli economy and the job market.
As the tourism campaign continues to deepen, the trend of having the tourism cult hope to establish a good relationship with more partners in China.
Ms. Sun said that tourism brings peace. They are facilitating the two-way visits between China and Israel with a lot more room for growth.
Ctrip is playing an increasingly significant role as a tourism development ambassador in the global area.
The Ministry of Tourism of Israel is aggressively increasing its tourism and the strategic relationship with tourism industry partners of China. Now they are seeking the opportunities for cross-border cooperation, in order to ensure the best quality travel service and experience for more Chinese tourists visiting Israel.
This strategic cooperation with Ctrip and Israel is making China’s largest online travel agency (OTA), with the leverages of the advantages of Ctrip in travel products, big data, precision marketing and other aspects of deep cooperation.