Israel Ministry of Tourism hosts the 7th Israel ‘Where Else’ Tourism Conference

Published on : Wednesday, December 27, 2017

Mr. Hassan Madah, Director, Israel Ministry of Tourism, IndiaThe 7th edition of ‘Where Else’ conference is the official tourism conference held annually by the Israel Ministry of Tourism for the world travel industry. The week-long convention held from 30th November to 5th December, 2017 was attended by 130 travel agents from 17 countries.


With a grand opening ceremony in Tel Aviv, senior members of the tourism industry from around the world took part in tours at different tourist sites in Israel with support from the regional Tourism Associations, Hotels Association and the Israel Incoming Tour Operators Association. The purpose of the conference was to expose attendees to the tourism brands in Israel along with the country’s recreation, entertainment and leisure options. In attendance were 9 top travel agents from India accompanied by Mr. Hassan Madah – Director, Israel Ministry of Tourism, India and Philippines. The group explored beach tourism in Eilat and Dead Sea, tours in the North focusing on religion and history and city breaks in Tel Aviv- Jaffa and Jerusalem.

In addition, business meetings were held between the Indian delegates and Israeli wholesalers and hoteliers. Elaborating on this FAM, Mr. Hassan Madah – Director, Israel Ministry of Tourism, India said, “Israel has witnessed another year of record breaking tourist arrivals with over 55,000 Indians who have travelled to the country through November 2017. It was important for them to showcase Israel to key Indian travel trade through our biggest annual tourism conference in Israel.


India’s rapidly evolving consumer market is always looking for new experiences in a holiday destination and Israel’s dynamic offerings from the historic yet new age cities of Tel Aviv-Jaffa and Jerusalem to the resort town of Eilat. The conference was a wonderful experience that exposed the Indian travel trade to the varied offerings and experiences that can be undertaken in Israel along with an opportunity to connect with key stakeholders from the Israel tourism industry.”

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