Published on : Friday, December 6, 2019
In an effort to encourage growth of Indian tourist arrivals to the country, the Israel Ministry of Tourism (IMOT) recently conducted roadshows in Chennai and Bangalore. The roadshows were conducted specifically to enhance commercial ties with the Indian travel trade fraternity in South India.
The team interacted with over 300 key travel and tour operators, MICE providers and up-market leisure operators in both cities. The events commenced with a presentation leading to an interactive session with the IMOT team. The roadshows included an interactive workshop to aid trade members in planning itineraries and responding to customer queries.
The Israeli delegation was led by the newly appointed Director of Tourism for India and Philippines markets, Sammy Yahia. Dana Kursh, Consul General of Israel to South India and Dr. Shai Moses, Consul for Trade and Economic Affairs were also in attendance and addressed the gathering in Bangalore.
Sammy said, “The arrivals from India have exceeded expectations in the last few years and we have seen the same trend in 2019. India currently stands third in Asia among the top source markets for Israel. While keeping the current momentum going, the idea is to aggressively work towards increasing connectivity between India & Israel by introducing new airlines to service the route. I am thrilled with this new position and foresee ample opportunities for us to push boundaries to attract the dynamic Indian traveller.”
Over the years, Indian cuisine has also taken centre stage with many celebrity chefs and culinary experts visiting the country for special menu collaborations and food festivals. While Chefs like Sanjeev Kapoor, Thomas Zacharias, Manish Mehrotra and Rakhee Vaswani have travelled to Israel in the past, winner of Master Chef India, Chef Shipra Khanna visited the country for the Indian Culinary Festival at the Sheraton Tel Aviv in July this year. Hosted by the Embassy of India, Chef Khanna recreated flavours of India with the hotel’s Executive Chef for a special menu during the festival showcasing the best of India’s authentic dishes.
Israel Ministry of Tourism participated in various trade fairs and exhibitions this year including APEX, MILT, EXITO and SATTE to showcase the offerings of the destination to the Indian travel trade community to draw travellers to consider Israel for a leisure holiday. Alongside, Israel has also quickly become Middle-East’s latest business tourism destination, gaining popularity with the Indian corporate and MICE segment. MICE travel to the country is booming at a steady pace as a YPO delegation travelled in September this year while a 25-person delegation from Aries Agro Limited also visited Israel in September. A massive MICE movement was the CREDAI 19th NATCON 2019 hosted by CREDAI Telangana and CREDAI Andhra Pradesh in August that witnessed over 850 attendees.