Italian Exhibition Group and VNU Exhibitions Asia sign joint venture for organizing shows

Published on : Monday, October 16, 2017

IEGThe development procedure of Italian Exhibition Group, the trade show leader generated as a consequence of a merger between Rimini Fiera and Fiera di Vicenza and also the world ambassador of ‘Italian Beautiful and Well Done’ has now set down roots in China.


On 12th October, at the commencement of the large marketplace dedicated to the tourism industry with the TTG Incontri Sia Guest and Sun International Shows, this joint venture signed between the IEG and VNU Exhibitions Asia is believed to be a stepping stone to setting up EAGLE (Europe Asia Global Link Exhibitions).


This agreement was signed by Ton Otten who is the Chairman of VNU Exhibitions Asia as well as Lorenzo Cagnoni, the President of Italian Exhibition Group.


EAGLE is optimistic about creating fresh opportunities in China and more generally in the Far East.


Exactly one month ago, 2017 had already witnessed a preview with the Chengdu Travel Trade Market Business Forum 2017. The joint venture would be defining an initial corporate plan to create brand new trade show products in the tourism and hospitality sector and then extend this range to measures aimed at the circular economy.


The board of EAGLE comprises four directors, two from IEG the Chairmn, Corrado Facco and one Director, Emanuele Guido.


Two events have already been set, one being the Shanghai World Travel Fair (19th to 22nd April 2018) for Eastern China, Travel Trade Market (TTM), a B2B show for the world tourist industry, from 14th to 16th September 2018 at Chengdu, in Western China.


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