Italy – the most desired country for tourists

Published on : Thursday, November 9, 2017

Italy to CroatiaEvelina Christillin, the President of Enit – Italy’s National Tourism Agency said, “Italy is the most sought-after destination by foreign tourists and it is an honour for us to return to WTM in London as a premier partner.” She said this at the Italian stand at World Travel Market in London.

During a recent survey on tourists about where they wanted to go for a holiday, they chose to go to Italy. This is a large percentage that puts Italy in first place, ahead of the United States and Australia, which once more proved how Italy has a unique charm for foreign travelers.

“When it comes to tourism,” said the Adviser Enit Fabio Maria Lazzerini, “I like to say that Italy is a superpower, thanks mainly to its ability to astonish continuously. The data continue to show a positive trend, because, beyond the immense artistic, natural, and cultural heritage, what the tourist finds in Italy is nowhere else in the world: the Italian way of life, the pleasure to stop and enjoy a unique lifestyle. In this context, we have a major work to do: balancing and managing flows, promoting new routes outside the more traditional and crowded destinations, leveraging all the clusters we have identified.”

Enit aims to promote the “product Italy” through the valorization of landscapes, villages, widespread culture, traditions, lifestyle, and food and wine. According to research Ipsos “Be-Italy,” foreign tourists put Italy at the front position of quality of life, creativity, and inventiveness, while the wine and food supply is now a primary motivation for travel.

Tourism is a key sector of the Italian economy. In 2016, it had an impact of 12.6% on employment and 11.1% on the national GDP. Data for 2017 shows positive trends all over the country.


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