ITB – A global trade fair connects the world

Published on : Tuesday, October 24, 2017

itb-berlinThe ITB website’s new splash page now displays the entire range of events of the World’s Leading Travel Trade Show®. A single click gives users immediate access to ITB Berlin, ITB Asia and ITB China as well as the ITB Berlin Convention, the world’s leading travel industry think tank. The new design promotes all four events at a glance at . The introductory page sets the tone for the entire global ITB network. The new menu bar also makes it much easier to navigate the individual brands on the four websites of ITB Berlin, ITB Asia, ITB China and the ITB Berlin Convention.


”ITB has long established itself as an international brand. With its leading trade shows in Berlin, Shanghai and Singapore it participates in the fastest-growing markets and is a trendsetter in the tourism world. Thus it was only logical for us to give our online presentation an international dimension. Our customers, exhibitors, visitors and the media can find out about the latest news anywhere in the world 365 days a year“, said David Ruetz, head of ITB Berlin.


A strong brand that reaches around the travel world

Parallel with its globally oriented website ITB has launched a new image campaign which aims to consolidate the brand’s leading role in the travel industry and develop the brand image in other markets too. The campaign’s creation and strategy are the work of the branding agency “kleiner und bold” from Berlin. They have accompanied ITB since 2012 and their creative team secured the contract again with a convincing pitch.


With its new campaign ITB sets the standard in trade fair communications. Instead of advertising itself in a different way every year it now communicates a timeless and consistent brand image that transcends borders. This is a far-reaching decision, as ITB presents itself not only as an event, but as an international umbrella brand as well.


In an age of global communications, which is dominated by the internet, mobile devices and video conferences, trade fairs are constantly being put to the test. In reality they have grown in importance. In the case of ITB this also means re-orientation on a global scale and combining the individual profiles of three trade shows from Germany, Singapore and China under the umbrella of an international hub. The continuing development of ITB Berlin as a brand which has grown and established itself over the last 50 years represented a challenge for adapting to an uniform brand architecture.


”Our main communications goal used to be a fully booked show. Nowadays, we see it as leading the way globally in terms of the market and opinions, 365 days a year“, said David Ruetz, head of ITB Berlin. ”It is the logical consequence of positioning ourselves as ‘leading in content, contacts, responsibility and service’.“


The campaign sets a meaningful tone by graphically showing the latest trends. In creative terms, the tried and tested design of recent years with pictographic icons has evolved and now includes backdrops with images of destinations. The motifs target both travel professionals and the general public. Tammo F. Bruns, managing director of “kleiner und bold”: ”Pictograms represent a universal language which everyone around the world understands, a global signage system for a leading international trade show. In particular, they provide maximum flexibility and make it possible to communicate the wide range of topics, products and services offered by ITB.“


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA


Get our toolbar!
Review on