Published on : Wednesday, March 1, 2017
From 8 to 12 March the international tourism industry will gather at ITB Berlin. Featuring the latest products and innovations of around 10,000 exhibitors from over 180 countries and lectures by leading figures from the industry, ITB Berlin will underline its role as the World’s Leading Travel Trade Show ®.
At this year’s ITB Berlin Convention the main topics will be safety and security and artificial intelligence. Leading international experts from Google, Booking.com and Airbus will show how tourism professionals are successfully taking on controversial issues and current challenges such as geopolitical crises, travel safety risks and the use of artificial intelligence.
Medical tourism has become an important and fast-growing market. For the first time ITB Berlin will devote an entire platform to this topic, in Hall 3.2.
This year ITB Berlin welcomes Botswana as the partner country of the show. The warm hospitality displayed by its people and its commitment to sustainable tourism make Botswana an unrivalled holiday destination in southern Africa. In Hall 20 exhibitors will have information on trips and safaris in the Kalahari Desert and the Okavango Delta.
At the official opening of ITB Berlin on 7 March in the CityCube Berlin a spectacular dance show from Botswana will take the audience on a fascinating journey of sound. This year, Travel Technology and Gay & Lesbian Travel have expanded again. ITB Berlin currently has more to offer in these segments than any other travel trade show. Following the big success of the event in recent years, in partnership with National Geographic Travel and taking place for the third time ITB Berlin will present the World Legacy Awards to tour operators with an outstanding commitment to sustainable tourism.
Source:- ITB Berlin
Tags: ITB Berlin