ITB Berlin and IPK International forecast high growth of halal tourism

Published on : Wednesday, November 14, 2018

Muslims are the world’s fastest-growing religious group and by 2030 will make up an estimated 25 per cent of the world’s population. Furthermore, in some Muslim-dominated markets there is a thriving middle class with growing buying power and a new consumer behavior. One effect has been an increase of international trips undertaken by Muslims. To analyse their travel behavior more detailed ITB Berlin commissioned IPK International to conduct a special evaluation of the World Travel Monitor®. In some aspects, Muslim travel behavior differs significantly from other groups. City breaks are more popular than Sun & Beach holidays for instance, and shopping is more important than visiting museums. Increasingly, customers also want to be able to observe their religious customs. A touristic offer that caters to Muslims’ needs represents both a challenge and an opportunity for the travel industry.

 

Specific aspects of halal travel

 

According to Fazal Bahardeen, managing director of CrescentRating, the world’s leading expert on halal travel, the difference lies in specific shared values among Muslims that are much stronger than among other communities, regardless of their nationality. Whereas many associate halal merely with the way food is prepared, it actually refers to everything that conforms to traditional Islamic law. For the travel industry that means fulfilling certain faith-based needs of Muslim travelers. This includes preparing food according to halal rules, adapting meal times during Ramadan, offering prayer facilities in hotels, providing separate swimming pools for men and women and offering entertainment that caters towards Muslims.

 

High growth of Muslims traveling abroad

 

Currently, the most interesting source markets regarding the demand of international halal travel are Indonesia, India, Turkey, Malaysia and the Arab countries. According to IPK’s World Travel Monitor, source markets with a predominantly Islamic population showed growth rates that were 40% higher in the past 5 years compared to the rest of the world. Strong growth is also predicteded for the years ahead. Thus halal travel offers huge growth potential for destinations around the world.

 

City breaks top the list

 

Worldwide City breaks and Sun & Beach holidays are the most popular holiday types. However, the picture looks different for international Islamic travel. Here, City breaks top the list with a market share of over one-third. Second-placed are Tour holidays, which is then followed by Sun & Beach holidays with only around half the market share compared to the total market.

 

In general, for Muslims international holidays are less important than for other international travelers. By contrast, business trips, visiting friends and relatives and other leisure trips account for a bigger share of the market. Religious trips and pilgrimages in particular play a much greater role and make up ten per cent of foreign trips – which is ten times higher compared to the rest of the world with only one per cent market share.

 

More shopping, less sightseeing

 

Apart from preferring other types of holidays, Muslims also tend to pursue different activities when traveling. Whenever they visit cities shopping is on top of the list. In contrast, sightseeing – the number one attraction for other travelers –visiting museums, or good food, is less important for this segment. Also Tour holidays are shaped differently with less focus on sightseeing or museum visits and more focus on nature and shopping instead.

 

Source:-ITB Berlin

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 AIME 2019
  • India UAE
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 09 uzakrota 2018
  • 10 adventureshowindia 2018
  • 10 OTM 2019
  • 11 BLTM 2019
  • 14 SATTE 2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. UNWTO TOURISM TECH ADVENTURES BUENOS AIRES

      December 12
    2. IITM Kochi

      Jan 3, 2019 - Jan 5, 2019
    3. IITT

      Jan 10, 2019 - Jan 12, 2019
    4. TTF Bengaluru

      Jan 15, 2019 - Jan 17, 2019
    5. SATTE

      Jan 16, 2019 - Jan 18, 2019
Get our toolbar!
Review www.travelandtourworld.com on alexa.com