Published on : Thursday, February 2, 2017
A letter has been sent to the Chamber of Tourism Companies and Agencies by the Tourism Activation Authority for inviting their members for taking part in the ITB Berlin exhibition in Germany, taking place in March every year. This exhibition is an indicator of inbound tourism in Egypt during the winter season. The ITB Berlin is considered one of the largest international tourism events, with deals signed during the event in 2016 reaching a value of €67bn. The number of visitors to the sessions for five days reached 175,000 and exhibitor companies reached 10,186 from 189 countries around the world.
The fees for participating in the exhibition have not been changed by the organizing administration, but pound’s flotation has led to an increase in the fees on Egyptian companies, which may prevent several from taking part as exhibitors. Mohanad Flefel, former head of the Committee of Tourism Transportation at the Chamber of Tourism Companies and Agencies said that the German market is the largest market sending inbound tourism to Egypt in general, although the government has not worked on this market that good.
Kamel Abo Ali, head of Albatross Holding for Tourism said that visitors will be introduced to a number of programmes; however, these programmes are not completed yet. He said that tourism in Egypt now needs activation in all possible ways, taking part in different exhibitions and launching promotional campaigns for Egypt in all countries of the world. The ITB exhibition helps bring tourism from all countries of the world. It also helps communicate with a large number of tour organisers and other companies.
Tags: ITB Berlin