ITB Berlin : Virtual reality, cycle tourism in Germany and medical and eco-tourism in Malaysia

Published on : Friday, March 8, 2019


Experiencing trade shows through virtual reality can be a meaningful implementation of digital technologies offering great opportunities. From trade show preparation  and navigation at the show till follow up it remains applicable. The ITB Virtual Reality Lab had discussions on the same, David Ruetz , head of ITB and Prof. Dr. Cornelia Zanger of TU Chemnitz participated.



Here, the head of ITB emphasized that complete virtual trade shows will not be able to replace human contact at the real thing. There was no point on using this techcnology just for the sake of it and it should be understood like something that supports and enrich the brand experience.



German Cyclists’ Club ADFC announced that – Cycling in Germany is becoming increasingly popular which coincided with the twentieth anniversary. It followed the publication of its most recent Cycle Analysis.



Last year around 5.4 million Germans took at least one cycling trip which is a record figure.



After the drop in figures for 2017 ,Frank Hofmann, deputy chairman of the association, was all the more pleased with the impressive trend as it was a wet year.



ADFC claims that Germans are the world champion travellers on two wheels and is the largest source market for worldwide cycle tourism and is also the market’s leading destination.





Malaysia, the partner country for ITB Berlin is focusing increasingly on eco and medical tourism and the chairman of Tourism Malaysia forecasted that the country’s participation in ITB would have a big impact on visitor numbers in the future.



There were many opportunities for exchanging views with tour operators  and he went on saying that there was enormous prospects for medical tourism in Malaysia. There are many advantages of eco tourism away from large cities giving the inhabitants of small villages to take part in the booming travel industry.

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