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Published on : Wednesday, August 3, 2016
Ms Jane Sun, Co-President and COO of Ctrip will be the keynote speaker at the official opening of the first ITB China, which will take place in May 2017. This was announced by ITB China’s organiser Messe Berlin, and by Ctrip, one of China’s leading online travel agencies. Ms Jane Sun: “We are very excited about ITB China and happy to be part of it right from the first event in 2017. We are confident that the ITB China will be a great opportunity for Ctrip to enhance its business relations with global destinations and travel service suppliers.”
Ctrip is a leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. The company last attracted global attention in 2015 when it acquired a stake of Qunar, its rival company, and thereby strengthened its leadership in China’s online travel space.
The first ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually there. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.
Trade fair preparations well under way
Interest in ITB China is high. Leading Chinese travel industry companies including Ctrip, Alittrip, Utour, Caissa and many others have already confirmed they will be sending their buyers to the first event in mid-May 2017. Exhibitors are also pressing ahead with preparations.
visitBerlin – the Marketing agency of Germany’s capital, was one of the first exhibitors to confirm its participation. Ralf Ostendorf, director of Market Management at visitBerlin: “Naturally, visitBerlin is delighted that as an offshoot of a Berlin event ITB China will be taking place in Shanghai. The Chinese market is very important for us. Last year in Berlin the number of overnights by Chinese visitors rose by 26.6 per cent, and the prospects for more business are good. We are already looking forward to establishing contacts in Shanghai and to taking part in the first ITB China.“