ITB China lands pioneering partnership with Meituan Hotel

Published on : Monday, October 14, 2019

Riding on the success of three years, ITB China, the largest B2B exclusive travel trade show in China, is pleased to announce its milestone partnership with China’s leading e-commerce platform for lifestyle services Meituan. The company operates well-known mobile apps in China, offering over 200 service categories. It has been developing in the travel sector since 2013 and Meituan Hotel will become official OTA Partner of ITB China 2020, set to take place from 13 to 15 May in Shanghai. Meituan Hotel’s engagement will include the sponsorship of the Conference Area and numerous marketing activities to mutually promote each other as well as to enhance business opportunities and raise global awareness for the travel industry.



“After only three years, ITB China has become one of the top events in China’s tourism industry, hosting the world and bringing important partners and businesses from all over the world to China. People come here to meet, exchange and seek for new opportunities for collaboration. Next year we will witness the 4th edition of ITB China, which we’ll be very much looking forward to. ITB China provides us with the latest travel trends, more cutting-edge travel tech solutions, and more opinions leaders, which will make next year’s event even more exciting”, said Mr. Guo Qing, Vice President of Meituan, General Manager of Meituan Hotel Booking Business, and General Manager of Meituan Ticket Booking and Travel Business.


With the synergy of its on-demand delivery, car-hailing, bike-sharing, hotel and travel booking, movie ticketing, and other entertainment and lifestyle services, Meituan covers 2,800 cities and counties across China. Every year, the company reaches 420 million transaction users and has 5.9 million online partners wordwide. Meituan Hotel is the accommodation service platform owned by Meituan. Since Meituan Hotel inception, it has always upheld the mission of ”We help people live better” and repeatedly refreshed the new record of China’s online accommodation industry. From April 1, 2018 to March 31, 2019, the number of room nights by hotels in China has exceeded 300 million; in August 2019, the number of room nights spent in one month was over 40 million; on Oct 1, 2019, the number of room nights by hotels in China has exceeded 3 million.




Just recently the Meituan Hotel Group has launched the “Evergreen Program” which aims to help the hospitality industry to present their comprehensive services, starting online booking and ranging from catering, wedding, fitness, leisure to entertainment. It is designed to digitalize the supply side, including product and presentation, transactions and rating, so that the catering, wedding and other non-accommodation services are displayed directly and clearly to consumers. This will not only reduce the consumer concerns brought about by information asymmetry, but also help hotels to effectively increase transaction volume and continuously improve service quality through online consumer feedback.

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