ITC Hotels and The Luxury Collection partner with Beautiful Destinations

Published on : Tuesday, October 25, 2016

India Instameet logo new optionsITC Hotels and The Luxury Collection, in collaboration  with  Beautiful Destinations, the creative agency behind the largest  travel  and  lifestyle community on social media, have invited the most  celebrated travel and lifestyle names in the social sphere to explore India  in  a  unique  and  indigenous way.



Nearly 20 of social media’s most coveted   content   creators   and  tastemakers  –  including  Jack  Morris (@doyoutravel),    Murad   Osmann   (@muradosmann)   and   Eleanor   Calder (@eleanorj92)  – will  provide 40 million followers an exclusive look into the   cultural  experiences  of  New  Delhi,  Jaipur  and  Agra  through  a “social-first”  lens during India’s largest InstaMeet to date. Taking place from October 24-29, the social media influencers will be hosted by ITC Hotels at the ITC Maurya and ITC Grand Bharat in New Delhi, ITC Mughal in Agra and ITC Rajputana in Jaipur.



“My team and I are highly anticipating our first trip to India,” said Jeremy Jauncey, Founder and CEO, Beautiful Destinations. “For years, we’ve heard how beautiful the country is from locals reaching out on our social channels.  Along with our esteemed peers and friends, we’ll present the destination in a way  never seen before to our community of more than 12 million followers on Instagram, Snapchat and Facebook.”



Shot  for  a  mobile,  millennial  audience, social-first photos and videos provide  a  different  perspective  than content typically found in a print advertisement  or  brochure.  As  part of the collaboration, ITC Hotels, an exclusive  franchisee  of  The  Luxury  Collection  in India and one of the country’s leading luxury hotel chains, will host the group at its hotels in New  Delhi,  Agra  and Jaipur; the three cities that make up India’s Golden Triangle.  Each  ITC  luxury  hotel  is  acknowledged as a gateway to their respective  destinations,  enabling  the  InstaMeet attendees to experience unique   and  extraordinary  facets  of  the  region,  including  a  dining experience  featuring local delicacies and a cultural performance, amidst a spectacular  view  of  the Taj Mahal and hot air balloon rides over Jaipur, among other enthralling aspects of the destination.



“Each  hotel  in our collection embodies the ethos of the destination it is located  within,  through  architecture, art, interiors and services,” said Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels. “We are delighted that  this  partnership  will  enable us in our endeavours to showcase some incredible  facets  of  India  to  the  world, through these leading global content creators.”



“As more and more people are turning to Instagram to be inspired for their next trip, we are thrilled to partner with Beautiful Destinations on the InstaMeet in India,” said Meredith Dichter, Global Brand Director, The Luxury Collection Hotels & Resorts. “Together with ITC, we are uniting some of the most prolific content creators from around the world to tell our story and capture the rich history of India.”



During InstaMeets, a group of content creators unite to take photos and videos together.  Through each of their personal shooting styles, they provide different perspectives of an experience or place to share with the Instagram community. The Instagram community is encouraged to be a part of the journey and follow along by tracking the hashtag #IndiaInstaMeet. The InstaMeet attendees include:



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