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Published on : Tuesday, October 25, 2016
ITC Hotels and The Luxury Collection, in collaboration with Beautiful Destinations, the creative agency behind the largest travel and lifestyle community on social media, have invited the most celebrated travel and lifestyle names in the social sphere to explore India in a unique and indigenous way.
Nearly 20 of social media’s most coveted content creators and tastemakers – including Jack Morris (@doyoutravel), Murad Osmann (@muradosmann) and Eleanor Calder (@eleanorj92) – will provide 40 million followers an exclusive look into the cultural experiences of New Delhi, Jaipur and Agra through a “social-first” lens during India’s largest InstaMeet to date. Taking place from October 24-29, the social media influencers will be hosted by ITC Hotels at the ITC Maurya and ITC Grand Bharat in New Delhi, ITC Mughal in Agra and ITC Rajputana in Jaipur.
“My team and I are highly anticipating our first trip to India,” said Jeremy Jauncey, Founder and CEO, Beautiful Destinations. “For years, we’ve heard how beautiful the country is from locals reaching out on our social channels. Along with our esteemed peers and friends, we’ll present the destination in a way never seen before to our community of more than 12 million followers on Instagram, Snapchat and Facebook.”
Shot for a mobile, millennial audience, social-first photos and videos provide a different perspective than content typically found in a print advertisement or brochure. As part of the collaboration, ITC Hotels, an exclusive franchisee of The Luxury Collection in India and one of the country’s leading luxury hotel chains, will host the group at its hotels in New Delhi, Agra and Jaipur; the three cities that make up India’s Golden Triangle. Each ITC luxury hotel is acknowledged as a gateway to their respective destinations, enabling the InstaMeet attendees to experience unique and extraordinary facets of the region, including a dining experience featuring local delicacies and a cultural performance, amidst a spectacular view of the Taj Mahal and hot air balloon rides over Jaipur, among other enthralling aspects of the destination.
“Each hotel in our collection embodies the ethos of the destination it is located within, through architecture, art, interiors and services,” said Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels. “We are delighted that this partnership will enable us in our endeavours to showcase some incredible facets of India to the world, through these leading global content creators.”
“As more and more people are turning to Instagram to be inspired for their next trip, we are thrilled to partner with Beautiful Destinations on the InstaMeet in India,” said Meredith Dichter, Global Brand Director, The Luxury Collection Hotels & Resorts. “Together with ITC, we are uniting some of the most prolific content creators from around the world to tell our story and capture the rich history of India.”
During InstaMeets, a group of content creators unite to take photos and videos together. Through each of their personal shooting styles, they provide different perspectives of an experience or place to share with the Instagram community. The Instagram community is encouraged to be a part of the journey and follow along by tracking the hashtag #IndiaInstaMeet. The InstaMeet attendees include: