ITC launched its first Ski programme

Published on : Thursday, September 7, 2017

skiOperator Inspiring Travel Company announced the launch of its first ski programme for the coming season.


The immaculate service available within the ski portfolio of the operator that was formerly known as the ITC Luxury Travel will be at par with the most high-end luxury beach resorts.


It will offer detailed online content about resorts in France, Switzerland and Austria instead of standalone printed brochure.



David Pointer, senior product manager at ITC Travel Groups selected the programme and said that the expansion in the luxury ski market will cater to the guests who wish to treasure their time in the mountain or on a tropical island.



It will focus on luxury ski chalets in six of Europe’s exclusive resorts like St Anton in Austria, Courchevel, Meribel and Val d’Isere in France and Verbier and Zermatt in Switzerland.



The chalets can accommodate 14 people and are offered on an exclusive-hire basis. Chalet Alpaca in Meribe  sleeps up to 14 people has a games room, indoor climbing wall, cinema room and wellness suite.


Pointer mentioned that they look forward to working with agents to create bespoke European ski packages for their clients in the winter.


The North America ski product isn’t featured on the website. ITC will  be able to book holidays  from the website while all ski product will be available through agents and commissionable.


The business expansion path will further employ ski specialists said ITC Travel Group chief executive Jennifer Atkinson.

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