ITE & MICE, Hong Kong to present more trendy themes for affluent travelers this year

Published on : Wednesday, March 30, 2016

ITE & MICE Hong KongFeaturing some 600 international exhibitors from around 50 countries and regions in 160,000 square feet of space, ITE & MICE this year will be held from June 16 – 19 at Hong Kong Convention & Exhibition Centre in Wan Chai. Its first two days open only to trade requiring registration, and the last two days for public with tickets available at entrances.

The Expo is a great for planning holidays and holding MICE events in Asia or beyond! Visitors will find on display a comprehensive range of travel products including special exhibits on some travel themes; in trade days over 20 seminars covering Destinations and Travel Products, Travel Technology, Market Trends, MICE and Corporate Travels, and Business Matching for buyers meeting sellers; in public days around 100 travel seminars some by popular travel writers and hosts, celebrity and experts, cultural performances by troupes from abroad, special offers and grand lucky draw.

Probably first in Asian travel shows, ITE & MICE highlights In-depth travels and travel themes such as Cruise, Wellness, Travel Photography, Honeymoon & Overseas Wedding, Sport, Eco-tourism and Driving Tour etc. In recent years, more exhibitors adopt engaging ways to promote their products and services like visitors taking 3D photo at stand etc. In each edition of ITE & MICE, there are always something new! New pavilions, exhibitors, repeated exhibitors with new products, speakers and seminars, themes and ideas! But of course, the organizer and repeated exhibitors will keep what proven to be important or popular!

New official pavilions this year come from Andalucía of Spain, Sri Lanka and Slovakia, with new individual exhibitors from Asia, South Africa and Iceland etc. Repeating official pavilions like Finland, Switzerland, and Zagreb of Croatia etc will bring more co-exhibitors. China (mainland) and Japan, each with around 60-70 booths, remain the two largest official pavilions, to be followed by those of Taiwan, Macau, South Korea and Hong Kong etc. In all present are around 80 tourism boards at levels from national to municipal from different parts of the world. Overall, roughly 85% of all exhibitors are from abroad, while slightly less than half of the participating countries and regions are from outside Asia!

2016 Partial Highlights
Sport – The magazine “Hong Kong Discovery” and the portal “Tripwant” join force bringing in more seminars, demos, displays, and experts for travelers and the serving travel trade.
MICE – The Association of Corporate Travel Executives (ACTE) will host a pivotal seminar, titled, “The Myth of The Low Cost Carrier” to explore the latest trends in low cost carriers and to discuss the pros and cons of LCC usage by corporations.
Overseas Wedding – expert to share latest trend and opportunites, such as the consumer behavior of post 80 and 90, how travel agents to work with wedding planners for mutual benefits, etc.
New Destinations / FIT Products Presentation – Featuring new routes, new attractions, popular local tours, and themes include sport, eco-tourism, travel photography and driving tour ,etc ideal for packing FIT products / catering affluent travelers.
ITE & MICE this year is expected to draw some 12,000 buyers and trade visitors from travel and MICE industries with over a quarter from mainland China and abroad, and some 80,000 public visitors with high portion of them are FIT or affluent travelers. People working in Tourism / MICE related industries are invited to attend and pre-register online www.itehk.com to apply for free admission on 16 – 17 Jun 2016 .

Organized by TKS Exhibition Services Ltd, ITE & MICE 2016, which combines the 30th ITE (leisure) and the 11th ITE MICE is supported by China National Tourism Administration, Hong Kong Tourism Board and Macao Government Tourism Office, etc. ITE & MICE, by having two trade days requiring registration for admission and two public days mainly with FIT visitors, enables exhibitors connecting with both trade and public visitors, promotions and conducting channel sale and retail sale in one exhibition!

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