Published on : Wednesday, February 13, 2013
It’s Going to be “Glas Vegas” This St Patrick’s Day!
In a major coup for Irish tourism, an ancient wonder of the world – the Pyramids of Giza – and a modern wonder of the world – the Christ the Redeemer statue in Rio de Janeiro in Brazil – are set to go green for the first time ever on St Patrick’s Day 2013, joining a host of other major landmarks and iconic sites around the world in Tourism Ireland’s annual ‘global greening’ initiative.
Other newcomers going green for the first time include the famous ‘Welcome’ sign in Las Vegas, the Little Mermaid in Copenhagen, HMS Belfast in London, City Hall in Houston, Texas, the Citadel in Jordan, the Tower of Hercules (a UNESCO World Heritage Site in Galicia in Spain), the futuristic new EYE Film Institute in Amsterdam, the International School in Bonn and the Allianz Arena in Munich (home ground of FC Bayern Munich).
Tourism Ireland announced details of some of the famous attractions and sites around the world which will go green to mark St Patrick’s Day, kicking off the organisation’s major first half promotional drive to grow overseas tourism in 2013. The new sites will join some ‘old favourites’ which have gone green in previous years on 17 March – including the Sydney Opera House, Niagara Falls, the Leaning Tower of Pisa, the Prince’s Palace of Monaco, Burj al Arab in Dubai, Table Mountain in South Africa, the Empire State Building in New York, Burg Theater (City Hall) in Vienna, the Sky Tower in New Zealand and the TV tower in Berlin’s Alexanderplatz.
“Even the Pharaohs are going green this year to mark The Gathering,” Minister for Transport, Tourism and Sport Leo Varadkar said. “This is a major coup for Irish tourism with more major landmarks like the ancient Pyramids of Giza, the revered Christ the Redeemer statue in Brazil and the home ground of Bayern Munich turning green for 2013. It’s the fourth year of the ‘global greening’ initiative and Tourism Ireland will now kick off its first major promotional campaign for 2013 in the key markets of Britain, Mainland Europe, North America, Australia and new markets like China, India and South America. We’ll be using every opportunity to send out the message that Ireland is the place to visit in 2013, including through the visit of major global media outlets to Dublin on 17 March. Irish landmarks will also be going green including Leinster House, St Stephen’s Green, the Four Courts and Charles Fort in Kinsale, with further announcements likely.”
Niall Gibbons, chief executive of Tourism Ireland, said: “Tourism Ireland’s ‘global greening’ initiative is stepping up a pace this year, with some famous additions like the Pyramids of Giza, the Christ the Redeemer statue in Brazil, the ‘Welcome’ sign in Las Vegas and the Little Mermaid in Copenhagen – and there are a few others that we’ll be keeping up our sleeves until closer to the day. We are absolutely delighted that so many well-known sites and attractions are eager to come on board with us and join in our celebrations. The success of our ‘global greening’ is due in no small part to the great work that has been carried out across the world by Irish people down the generations and, in particular, to the great support we’ve received from Irish ambassadors and the Diaspora. The eagerness to take part underlines the strength of the deep spiritual connection that people everywhere feel to Ireland – a major boost in this special year of The Gathering Ireland. Over 70 million people around the world claim links with the island of Ireland and St Patrick’s Day is a truly unique opportunity to reconnect them with their heritage.
“People across the world instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight – from Sydney to London and Stockholm to Las Vegas. Our St Patrick’s programme will span Great Britain, Mainland Europe, North America, Australia, as well as developing markets such as China, India and South Africa. There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media – and that’s an invaluable boost for our overall tourism marketing drive this year.”
In Great Britain, our largest and most important tourism market, major sites including HMS Belfast in London will ‘go green’ on St Patrick’s Day; other buildings set to change colour include Manchester Town Hall and the Clyde Auditorium, affectionately known as ‘the Armadillo’, in Glasgow. Online travel agencies are also getting in on the act – the homepage of lastminute.com in GB will be ‘greened’ on 17 March; and The Gathering Ireland will be highlighted on specially ‘greened’ taxis for the month of March in London, Birmingham, Glasgow and Manchester. And Tourism Ireland, together with the Greater London Authority, will promote The Gathering and holidays to Ireland at this year’s St Patrick’s Festival in Trafalgar Square, in London.
Source:- Tourism Ireland