Ivory Coast attracts Arab investors regarding tourism promotion

Published on : Thursday, October 24, 2019

Ivory Coast has announced that Arab investors have vowed investing $5 billion to support its program for luring foreign tourists to the West African nation.

 

Ivory Coast’s charm in the United Arab Emirates included a delegation with recently retired star footballer Didier Drogba and A’Salfo, lead singer with the pop group Magic System, who gave two concerts.

 

The initiative, known as “Sublime Cote d’Ivoire” (Magnificent Ivory Coast), was launched in May.

 

“Our goal is to become the fifth biggest destination for tourism in Africa by 2025,” said the minister for tourism and leisure, Siandou Fofana in a statement.

 

If objectives are reached, tourism would account for 12 percent of GDP compared with 5.5 percent today in Ivory Coast. Jobs in the tourism sector would increase from 270,000, as of 2016, to 365,000.

 

The economy in Ivory Coast now is a lot dependent on rural earnings, especially cacao and coffee.

 

The plan is to attract tourists to the remote west of the country, which is a region of unspoiled mountains and beaches.

 

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