Jacques Demael joins SITA as SVP Strategy and Business Support

Published on : Wednesday, August 30, 2017

jacJacques Demael will join SITA accelerating the strategy, transformation and growth as the SVP Strategy and Business Support.


Demael will be based in Geneva, Switzerland and work under CEO Barbara Dalibard. Together he will be driving SITA’s key strategic initiatives and head transformation program to align the organisation, processes and skills.


He will help define the organization’s technology and innovation roadmap.


Barbara Dalibard said that he was looking forward to work with Jacques in delivering a transformation plan that will lead to SITA’s growth in the next phase. SITA is known for offering remarkable value proposition to its customer across the air transport industry.


Jacques was earlier working with Bryan Garnier, an independent investment bank, he also served as an advisor to several private equity funds, investors and governments in both EMEA and the US catering to technology, media and telecommunication.


He also explored new opportunities in areas of artificial intelligence while working with technology start-ups.


Jacques Demael was excited to join SITA at a time when the air transport industry is thriving. SITA is looking forward to growth and a set of portfolio products and services that will make the industry more efficient.



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