Jamaica boosts tourism by entering strategic partnership with Google

Published on : Thursday, August 31, 2017


Edmund Bartlett, Tourism Minister recently announced the strategic partnership between Jamaica and the search engine giant Google to increase the number of visitors.


The tourism minister met and toured the leadership of Google at the company’s headquarters (Googleplex) in Silicon Valley, California.


He said that Jamaica’s tourism will gain with this agreement as Google is the most visited website in the world. There was a 10 per cent increase in queries from persons in United States for 2017 as compared to the same period last year.


Senior Advisor/ Strategist Delano Seiveright and Jamaica’s Honorary Consul to Los Angeles , Lorna Robinson joined the minister  said that technology driven companies represent the reality now and the future.


People should not be scared of the potential impact of technology on tourism.


Bartlett mentioned that greater audience with potential new visitors  should be addressed by the diversified partnership offered.


The scope of work with the government institutions worldwide, broad statistical overviews of search traffic about Jamaica and the Caribbean and select Latin American countries was presented by Google to the Jamaican delegation.


There was an exclusive data  presentation by Google on how the people in the United States and Canada can search for Jamaica before heading towards a destination mentioned Seiveright.



There was three million monthly queries on Google.com about Jamaica in the US and it ranked among the top searches for ‘luxury vacations’. People in the market of trips to the Caribbean belongs to the highest income households in the USA as compared to other digital users.


US residents with a household income more than US $75,000 showing interest in visiting to the Caribbean was a big deal.


Google as a marketing tool reinforced deeper analysis of external and public online tools while looking at the digital best practices from other tourism institutions on how digital knowhow can be maximized to attract more tourist.

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 03 imexamerica 2018
  • 06 THSA 2018
  • 07 miltcongress 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 Digital Travel Summit EU 2018
  • 10 ITE-HCMC 2018
  • 12 Traveldaily 18
  • 30 PATA


Get our toolbar!
Review www.travelandtourworld.com on alexa.com