Jamaica experiences tourism growth from Europe

Published on : Monday, November 13, 2017

edTourism Minister Edmund Barlett’s European growth strategy is paying off and  a rapid increase in the European tourist to Jamaica has been witnessed.



The tourism industry stakeholders expressed optimism while the Jamaica Tourist Board (JBT) reported that the visitor arrivals to Jamaica grew at a record high since the start of the year, reinforcing that the tourism sector was on a firm growth trajectory.



Elias ‘lee’ Issa, the chairman and owner of leading resort chains, Couple Resorts said that they saw an increasing number of guests from the Continental Europe. The Europeans can easily access some of the most exotic destinations in the world, prefer staying longer and are considered to be the most seasoned travellers.



Minister Barlett’s belief in the destination being a viable option for the Europeans, considered to be the most lucrative markets in the world was encouraging.



It was recorded that there was 91.3 per cent increase in stopover visitor arrivals from the JBT defining Southern and Western Europe region for September 2017 over the same period last year said Senior Advisor and Strategist, Delano Seiveright.



From the same region there was a registered 41 per cent increase in stopover arrivals from the start of the year to the end of September 2017 over the same period last year where Germany, Portugal and Spain registered the biggest percentage gain.



Barlett spoke about the surging numbers from the markets which was due to defined and carefully followed up airlift strategies, effective stakeholder engagements and strong promotional efforts by the ministry and JBT.He spoke from Europe during his participation in a raft of high-level engagements with European travel industry leaders and stakeholders in the UK and Germany

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