Jamaica Social Investment Fund all set to improve rural communities to benefit tourism

Published on : Thursday, November 30, 2017

indexBeverly Stewart, a tourism specialist at the Jamaica Social Investment Fund or JSIF explains that the agency through Rural Economic Development Initiative is all set to make Jamaicans more powerful to capitalize on the prospects in terms of community-based tourism.


She observed that the area is rapidly improving on sun, sea and sand travel.


To quote her, “Experiential tourism… is growing at 15-20 per cent while sun, sea and sand is only growing at three to four per cent… so we knew that there were going to be some opportunities.”


On Monday, at the Montego Bay Convention Centre in St. James, Beverly was talking at a panel discussion regarding community tourism session of the United Nations World Tourism Organization Global Conference on job opportunities and inclusive growth. The REDI project targets to develop the access of market in terms of micro and small-scale rural agricultural producers and tourism projects. In general, the purpose is to decrease rural poverty by growing the potential of earning in rural communities.


In experiential travel, people mainly aim on experiencing a place, country or a city by connecting to history, people and culture of that region.


Ms. Stewart observed that JSIF has recently developed a National Community and Policy Strategy targeted in creating a tourism sector that’s internationally competitive and contributes to the interests of the country while generating benefits for communities.


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