Jamaica Tourism Director urges hoteliers to become more responsive to market changes

Published on : Friday, June 12, 2015

Jamaica Tourist BoardDuring 54th annual general meeting and convention Jamaica Hotel and Tourist Association’s (JHTA), Jamaica’s tourism director, Paul Pennicook, in his presentation on the topic: ‘The Changing Face of Travel and Tourism’, urged industry stakeholders, particularly hoteliers, to become more responsive to market changes.



The event was held in Montego Bay.



“What we are seeing in 2015 is a travel industry that is very different from the industry of a few years ago. As stakeholders, we need to embrace these challenges and determine how best to adjust our strategies and mindsets to continue to grow market shares,” he stated.



The convention was also attended by Jamaica Tourism and entertainment minister, Dr Wykeham McNeill who stated that Jamaica recorded a 9.1 percent increase in stopover arrivals from the United States, with 445,000 visitors coming from that country between January and April 2015.



The minister said 61,670 visitors arrived from the United Kingdom, up from 48,363 last year, representing a 27.5 percent increase, and described this as a “marked improvement over previous years.”


He further said that cruise ship passenger arrivals increased by 11.2 percent for the period under review, compared to 2014.

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