Published on : Thursday, November 10, 2016
The Jamaica Cabinet has approved implementation of a rescue plan for attracting the Canadian tourism market. The aim is to increase tourist arrivals to the island from the North American country in winter for 2016-2017. Senator Ruel Reid, Minister of Education, Youth and Information said that as part of the plan, Jamaica Vacations Limited (JAMVAC) will be provided with US$275,000 for seat support, and the Jamaica Tourist Board (JTB) will be given US$425,000 for cooperative marketing and promotion targeted at that market.
The minister said that this move is an effect of a recent trip to Canada by Minister of Tourism Edmund Bartlett, where he met with foremost tourism stakeholders for discussing declines in tourist arrivals from Canada. Bartlett said that the Jamaican government is targeting more than two million visitors to the island from the Canada and the US. Together, it will comprise more than 1.7 million visitors to Jamaica.
Senator Reid also said that a Concept Paper needs to be developed for a Tourism Networks Policy and Strategy. It will require collaboration from various ministries, more from tourism, transport and mining. He said that the Cabinet also approved Jamaica to host the UNWTO Conference next year.