Jamaican tourism minister aims to exceed growth target

Published on : Wednesday, November 2, 2016

jamaican-tourism-ministerThe Jamaican tourism minister Edmund Bartlett has said that he is aiming to exceed the five per cent growth target in the next five years, which he has set for the sector. Lot of improvement work is being undertaken through the Tourism Linkages Network to develop sports and entertainment, shopping, knowledge, health and wellness and gastronomy, which will strengthen the tourism sector surpass the mark.


The minister was speaking at last week’s media launch for the 2016 Tourism Outlook Seminar, at Devon House in St. Andrew. From 2017 onwards, the minister is looking forward to increase visitor arrivals to five million every year, increasing earnings to US$5 billion. He, however, said that although this target is on his focus, it is not his ultimate goal.


Mr. Bartlett said that the Tourism Linkages Council is doing a good job creating new and profitable growth areas. The five pillars of growth set for advancement of tourism sector are: tapping into new markets, developing new products, promoting investment, building new partnerships, and human capital renewal. The Tourism Outlook Seminar will take place from December 6 to 8 at the Montego Bay Convention Centre, which will be jointly hosted by the Ministry of Tourism, Jamaica Tourist Board and the UNWTO, with the theme, ‘Navigating Global Challenges for Continued Growth’.


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