Jamaican tourism minister says that Asia is a prospective tourism market

Published on : Thursday, April 20, 2017

JamaicanJamaican minister of tourism, Hon. Edmund Bartlett has said that Asia is an upcoming big tourism market and Jamaica has been making good inroads in that region.

Mr. Bartlett is currently on a visit to Africa and said that a new report by the WTTC shows that Travel & Tourism generated 1 in 10 of the world’s jobs in 2016, as the sector grew by 3.3 per cent, surpassing the global economy for the sixth year consecutively.

To quote Minister Bartlett, “The Chinese and Indians have become heavy travellers and the Caribbean is a huge part of their itinerary. With our unique blend of tourism offerings, Jamaica has a golden opportunity to tap into this very attractive market. The marketing team of the Jamaica Tourist Board (JTB), ably led by Director of Tourism, Paul Pennicook, has been very active in this regard and has been making inroads in the Asian market.”

Minister Bartlett said that the tourism sector supported a total of 292 million jobs in 2016.


He said that by 2027, travel and tourism will generate more than 11 per cent of the world’s GDP and employ a total of 380 million people.


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