Japan And Singapore Ink Memorandum Of Cooperation On Tourism Cooperation

Published on : Tuesday, January 19, 2016

jpanTheJapan National Tourism Organization (JNTO) and the Singapore Tourism Board (STB) have today entered into a Memorandum of Cooperation (MOC) that will drive greater awareness of both popular tourist destinations and build stronger two-way tourism traffic.


This is the first MOC between both organisations. The occasion also marks the 50th anniversary of diplomatic relations between Japan and Singapore (SJ50).


Held at the Japan Creative Centre, the signatories to the MOC were Mr. Ryoichi Matsuyama, President of Japan’s National Tourism Organization (JNTO) and Mr. Lionel Yeo, Chief Executive of Singapore Tourism Board (STB). The ceremony was witnessed by His Excellency Haruhisa Takeuchi, Japanese Ambassador to Singapore; Peter Tan, Deputy Secretary, Southeast Asia & ASEAN and concurrently Deputy Secretary International, Ministry of Foreign Affairs.


“Singapore is currently 9th in place for the global visitor market with more than 70% repeating visitors. As such, Singapore is an important country to Japan for global tourism exchange. With the signing of the MOC today, we hope to establish a deeper mutual Cooperation and in end, promote stronger tourism bonds and partnerships between both nations.” said Mr. Ryoichi Matsuyama, President, Japan National Tourism Organization.


“Today, we enjoy excellent bilateral relationship not only in diplomatic area but also in people to people exchange, and robust tourism is the integral part of that exchange. I would like to express my sincere gratitude to STB, JNTO, Japanese local authorities and tourism industries for their contribution. I believe that this MOC, signed in the beginning of SJ50, will contribute to promote the tourism between the two countries further.” said His Excellency Haruhisa Takeuchi, Ambassador of Japan to Singapore.


“The Memorandum of Cooperation between Japan National Tourism Organisation and Singapore Tourism Board marks an important milestone in the strong relationship between Japan and Singapore. Japan has been and continues to be an important source of visitors to Singapore, just as Singaporeans are also visiting Japan in ever-increasing numbers. With this MOC, we look forward to more collaborations and joint initiatives to continually build awareness and grow two-way tourism traffic for both our destinations,” said Mr. Lionel Yeo, Chief Executive, Singapore Tourism Board.


To kickstart the SJ50 partnership, a local food fair will be organised in both countries. Over 20 Singapore restaurants will be participating in the Singapore Food Fair held in Japan from 1 February to 15 March 2016. Visitors can expect common Singapore local food such as Hainanese Chicken Rice, Chili Crab, Bak Ku Teh and more. Also, the Japanese Restaurant Week held in Singapore from 24 February through 8 March will welcome participation from over 80 Japanese restaurants. This event is designed to discover the charms of Japanese local cuisine. Both NTOs will use Japan’s largest gourmet information website, Gurunavi, Inc., as a distribution channel to promote the food fair for both destinations.


On top of that, a tourism logo has also been jointly developed featuring Hello Kitty and Dori-tan. This logo symbolises the good bilateral friendship between Japan and Singapore. While the highly-recognised and popular Hello Kitty represents ‘Cool Japan’, Dori-tan represents a five-year-old Singaporean boy who loves Durian and the Merlion, and used to live with his family in Japan. The airplane depicts the outbound travels from both countries. This joint logo will be replicated in all tourism promotional materials and activities over the course of the MOC. For more information about the joint logo, please refer to Annex A​​.


To mark this jubilee milestone, JNTO has invited Kariyazaki Shogo, a renowned Ikebana (Japanese Flower Arrangement) artist from Japan, to design and create a mega flower exhibit which will be showcased in Singapore Changi Airport. In addition, The Japan Travel Fair, which promotes tourist visits to Japan, will be held in October. Singaporeans may look forward to even more special events and activities planned for SJ50.



Source:- Singapore Tourism Board

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