Japan is now Australia’s seventh favourite travel destination

Published on : Tuesday, August 1, 2017

cherry-blossomAccording to information released on Friday by the ABS, a record number of visits by Australians to Japan took place in May – thanks to the cherry blossom.



However, if tensions rise further on the Korean Peninsula, tourism to the region is likely to sink given the importance of personal security when Australians decide where to travel, according to one tourism expert. Since the 2011 Fukushima nuclear disaster, the latest figures showed a major boom in the tourism statistics with Australians taking more than 1000 trips each day.



Monthly trips from Australia dropped to below 10,000 for six months in the wake of the catastrophe, but have grown to more than 30,000 in recent years.



Dr David Beirman, senior lecturer in tourism at the University of Technology, Sydney, said that Japanese tourism officials do not only offer high price and five star accommodations but also appeal to more price-conscious travellers. The ongoing marketing strategy, the budget airlines and the right campaigning of the Japanese food, culture and hospitality are reasons why there is a continuous growth in tourism.



Last year Japanese Prime Minister Shinzo Abe set an ambitious target to double the number of overseas tourists by 2020.



Japan overtook Singapore in May – the height of the country’s famous cherry blossom season – to become Australians’ seventh most popular destination.



New Zealand, Indonesia (mostly Bali) and the United States are clear leaders with almost double the monthly trips of other destinations.


But Japan could threaten the UK as Australia’s fourth most popular destination in coming years.

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