Jason Micallef predicts that V18 may increase 7-10 percent tourism this year

Published on : Monday, January 8, 2018

indexIn just few days from now, the opening of Valletta 2018 will take place. On Sunday, the Malta Independent spoke to Chairman of the v18 Foundation, Mr.  Jason Micallef in term of the upcoming program plans for V18 along with the issues which have emerged in relation to the festival, lately.

The word festa is universal. We imagined it was crucial to have a European and international dimension in whatever we do. In one word we are summing up together what 2018 means for us: a festa. Festa imply a large amount of colours, happiness, faces and diversity. A festa is unifying. Hispanics, English, Italians all can easily identify with the word. To me it was a brilliant idea.


What artistic revelation that makes V18 so exclusive?


We are keen to have a powerful cultural programme all through the five years we have with us. This means an economical, social and cultural regeneration as the same time respecting the cultural programmes that would be hosted all through the first four years. However, the core of which is in 2018.To put it simply, 2018 is not the destination, rather, the beginning of a journey. Our programme has a legacy and is sustainable. This year, we are strong-minded to carry on seeing in the coming years. What differentiates Valletta as a city in comparison to others is that we are just a capital city in the world along with being a UNESCO World Heritage Site. So, we are also interested in V18 to respect the architectural aspect alongside the life of the capital. As a result, the programme has many more things to do with community also. I don’t prefer to differentiate between countries, since each has their own nice points and dissimilarities, and that is the beauty of diverse cultures.

Can you throw some more light on Valletta’s first cultural agency?
The cultural agency will be vital for the permanence for the staff of V18. Therefore, as the end of V18 is quite close, things don’t come to a pause whatsoever. We are also aware that this agency is about to join together with Festivals Malta. Together, we will host cultural activities in Valletta, targeting on big festivals particularly: New Year’s Eve celebrations, the Valletta Pageant of the Seas, Malta Fashion Week and other festivals that never existed before Valletta 2018. God forbid that these end because we are no longer here.


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