Jet Airways and Eastern Bank Limited launch Bangladesh’s first airline co-brand credit card, powered by VISA

Published on : Thursday, May 12, 2016

JetAirwaysJet Airways, India’s premier international airline along with Eastern Bank Ltd. today announced the launch of the all new ‘Jet Airways Eastern Bank Limited Visa Platinum Credit Card’ in Bangladesh. This card is Bangladesh’s first airline co-brand credit card, and on card issuance, the cardholder is automatically enrolled into JetPrivilege, an internationally acclaimed loyalty and rewards programme and the frequent flyer programme of Jet Airways.

The Jet Airways EBL Visa Platinum credit card is tailored for meeting the travelling and lifestyle needs of frequent flyers and will allow them to accumulate JPMiles on their credit card spends, which can be later redeemed for free award tickets on Jet Airways, Etihad Airways and JetPrivilege’s 30+ airline programme partners.

The card will be offered on the Visa network platform allowing cardholders to access benefits and privileges across the world.

Few of the benefits the Jet Airways EBL Visa Platinum credit card offers to the cardholder are:

Gaurang Shetty, Whole time Director, Jet Airways, said, “The new Jet Airways Eastern Bank Co-Brand Credit Card is yet another step by Jet Airways towards creating a world class consumer experience with the launch of a product that appeals to the needs of the discerning frequent traveller. This joint initiative with Eastern Bank is another unique travel option aimed at making air travel more economical, and cost-effective for family travel. The new card brings together Eastern Bank’s expertise in credit cards and affluent banking with Jet Airways’ strength in service excellence with a wide network to provide customers with an innovative card that will reward them with benefits at home and when travelling abroad.”

Manish Dureja, Managing Director, JetPrivilege Pvt. Ltd said, “We are delighted to work in partnership with Eastern Bank Limited to launch Bangladesh’s first travel co-brand credit card. Through this collaboration, we will be able to offer our JetPrivilege members based in Bangladesh, a credit card which will provide real value to their travel experiences. Harnessing the advantages of Jet Airways’ extensive network and Eastern Bank Limited’s financial expertise, JetPrivilege members in Bangladesh will now have access to an innovative product that will reward them with benefits at both home and when travelling abroad.”

“Eastern Bank is proud to be the first bank in Bangladesh to launch an airline co-brand credit card with Jet Airways, a renowned international airline. This partnership will offer our customers the benefits of being part of JetPrivilege, one of the most widely used loyalty and reward programs in South East Asia”, said Ali Reza Iftekhar, Managing Director and CEO of the EBL Bank.

Mr. T.R. Ramachandran, Group Country Manager, Visa India and South Asia, said, “We are proud to partner with Eastern Bank and Jet Airways to launch Bangladesh’s first co-branded airline credit card. Visa, is the market leader in Bangladesh offering unparalleled benefits to its cardholders and it is our constant endeavour to enable migration from cash to electronic payment solutions, ensuring every transaction is faster, convenient and secure.”

“The Jet Airways EBL Visa Platinum credit card is another feather in our cap. This product will add significant value for both the cardholders and bank”, said Nazeem A. Choudhury, head of consumer banking of EBL.

The adaptive video streaming technology will ensure that the best possible video quality is played automatically and is optimised according to the device being used by guests onboard.


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